DiscoverBusiness Without Bullsh-tYou shouldn’t be uncomfortable with the word "sales"
You shouldn’t be uncomfortable with the word "sales"

You shouldn’t be uncomfortable with the word "sales"

Update: 2025-07-02
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EP 394 - This week Andy meets Bernard Savage who leads professional services business development consultancy - size ten and half boots.

We have a wide running chat about how AI means that now, more than ever, professional services firms need to embrace sales. Luckily it’s also going to free up their time to do it.

I’m not sure he persuaded Andy that sales wasn’t a dirty word. But we definitely buy into his rallying call that if you just do the same things as everyone else, then, well you are not going to stand out and your business will die.

Straight talking advice indeed.

*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*

Spotify Video Chapters:

00:00 BWB with Bernard Savage

01:19 Andy's Views on Bernard

04:02 Quickfrie - Get to Know Bernard

06:33 The Reality of Professional Services

12:45 Networking and Business Development

21:17 Client Relationships and Commerciality

25:15 Evolving Business Development Strategies

25:53 Impact of AI on Professional Services

26:24 The Dominance of London in Professional Services

27:41 The Importance of Client Relationships

30:28 The Role of LinkedIn in Professional Networking

33:06 Regional Differences in Professional Services

35:33 Northern England: Challenges and Opportunities

48:38 Balancing Authenticity and Professionalism

51:24 Wrap Up

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You shouldn’t be uncomfortable with the word "sales"

You shouldn’t be uncomfortable with the word "sales"